Q How might one’s social class influence their consumer behaviors? Give examples of products and/or services that might be influenced by social class standing.
Consumer buyer behaviour refers to the buying behaviour of ultimate consumers and it studies of the means of purchasing in addition to disposing of products, services, concepts or experienced by the persons, groups and establishments so as to satiate their wants and needs it is considered to be an important part of marketing and (Kotler and Keller, 2011)
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